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Increased domestic competition on routes started from 1987, along with Braathens SAFE again starting international routes. By 1994 the fleet had been replaced with Boeing 737-400 and -500 and domestic deregulation of the airline market was introduced. Braathens followed up by listing itself on the Oslo Stock Exchange , joining an alliance with Dutch airline KLM and expanding its operations to Sweden through purchasing Transwede and Malmö Aviation . The 1998 opening of Gardermoen resulted in an intense price war with SAS and Color Air , from which Braathens never recovered financially. Braathens was controlled by Braganza until 2001, when it was sold to the SAS Group . Braathens merged with SAS Norway on 1 May 2004.

Braathens SAFE was the second airline to take delivery of the Fokker F-27 Friendship, which replaced the DC-3 and Herons with turboprops and cabin pressurization.

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